The fashion icon Edward Enninful discusses Today's Society: 'We Are Less Tolerant Now' Compared to the Nineties.
A serendipitous meeting while riding the tube in 1988 altered the path of a young Ghanaian newcomer to Britain. Discovered for modeling, Edward Enninful was swiftly pulled into the London's vibrant 1990s creative scene, progressing from model to stylist and, while still a teenager, becoming the style editor of i-D magazine.
"It was the zenith of the Young British Artists – Tracey Emin, Jay Jopling. I encountered Kate Moss at a casting," he remembers. "Then I met Naomi for a cover, and I understood we’d be kindred spirits. We all mixed across disciplines. Friday rolled into Saturday into Sunday. I yearn for that rawness."
If Enninful sounds wistful, he is in good company. In recent times, a longing look back of the 1990s has become pervasive. But in the intervening decades, Enninful believes a noticeable regression. "I believe, we’re more divided now than we were in the 90s," he says. "It’s not even this country – it’s worldwide."
Shifting Attitudes
This shift is increasingly evident: the resurgence of nationalist groups, the pushback against social awareness, and the reinforcement of traditional beauty standards. Replacing the optimism of the Blair era, today a more divisive political personality appears as a potential leader. Even, the British flag, once an badge of national pride, has returned as a polarising symbol.
For Enninful, the antidote has long been to champion culture in all its variety. This was the guiding principle behind his seminal issue as editor of British Vogue in 2017, which served as a celebration of modern Britain, showcasing a diverse array of prominent faces from art.
"People with a voice should wield it," he comments, explaining those publishing choices. "Everyone talks about immigration; I could not have had this life if Britain were not a welcoming country, if it hadn't given my family a refuge and an opportunity. That’s the Britain I always loved. I hope this period will end."
Hope in the Next Generation
He draws solace in the younger generation: "They’re much more aware than we were. They discuss unconscious bias – I didn't even know what that was."
His formative years would forge a trailblazing career built on boldness and inclusivity. Enninful made history as the first male, first black man, first openly gay person, and first disabled gay man of colour to assume the editorship at British Vogue. His tenure featured diverse covers showcasing models of colour, curvy models, an octogenarian, and individuals from varied communities. Critically, sales grew.
"When you ignore huge sections of the population, it’s more than that you’re failing to represent – it’s bad for business," he emphasises.
Beyond the Magazine World
He has recently launched his new venture EE72 and its flagship publication, 72, his key endeavour since moving on from his former post. He says he wants to continue being a "disruptor".
"My nature is to challenge the established norms. I was raised in a place where Black professionals were the norm – the physicians, the lawyers, the president. Then we arrived in England, penniless, and I was a minority. I was painfully reserved. My teachers declared I’d never amount to anything. Me and my brothers were subject to police stops the suspicion laws … this duality gave me a unique perspective on the inside and the outside."
Defying the caricature of industry figures as loud and highly strung, Enninful is calm and radiates serenity. His life has included its share of challenges, including well-documented battles with mental health and addiction.
He has also faced significant health issues, having had multiple operations on his eyes, resulting in limited vision. "I experienced such a difficult period for two years, away from work, fearing I was going to go blind. It’s like PTSD; you just exist in a state of dread 24/7. I thought, if this ever passes, I’m just going to embrace every opportunity that I was so scared to do. I’m not going to restrict myself to just being an editor or a figure in fashion."
Curating a Cultural Era
This determination to be typecast has propelled him beyond the realm that established him. He is now curating a seminal 1990s exhibition at Tate Britain, featuring work by a host of influential artists and photographers from the era. The show, he says, aims to capture the decade's creative cross-pollination – and highlight those who lacked due recognition at the time.
"Institutions sometimes neglected to promote the right artists because they weren't of the right pedigree," he comments.
The magazine 72 itself uses a novel strategy, forgoing traditional advertising in favour of partnership-based projects. "We ask, what can we do together? Is it an event, a podcast? The magazine is one component of a larger creative platform."
A Testament to Resilience
Now, Enninful stands as one of the world's most respected industry leaders. His story, he feels, is a demonstration to the power of defying expectations.
What would the younger Edward think of the his current self? He chuckles. "It would be a surprise, but he’d be pleased. In those days I was sceptical of institutions. I never imagined institutions like Tate were within my reach."
He adds. "I never take anything for granted. We lost our home, we left our homeland. I almost lost my vision. So fear isn't an option. People have doubted me my whole career. But no obstacle is too great once I’ve set my intention to do something."